Wednesday, October 12, 2005

Ikea needs renovation?

article

Maybe Ikea has a predominantly western outlook, and most of the news I receive about it doesn't come from the East. We're much less bothered about whether Ikea is opening another outlet in the U.S. midwest than they are about global warming. But that's the point. Things aren't cheap here, even at "Ikea" prices. If this Conran guy is right, the Ikea concept of "starting with the price" will find it difficult to gain confidence amongst fans. Anyway, I doubt this will bite. The fact that there are mad crowds of people that stomp on each other to get into an Ikea sale isn't the fact that the service is lousy. Customer service is a management issue, not a pricing one. And it remains varied across the various outlets around the world. Getting a christmas card from Ingvar Kamprad doesn't make me a spokesman on Ikea matters. But then, I'm no Sir either.