What if?...Ikea PS 2006
article
Ikea is going for another round of wacky campaigns. A new collection known as IKEA PS 2006 showcases designs inspired by questions such as:
"What if penguins were experts in home furnishings?"
"What if seven bamboo sticks could help you tidy up at home?"
"What if you could cross diapers with milk cartons?"
28 designers stepped up to the task, attempting to evaluate new ways of utilizing materials and designs. It's encouraging that Ikea isn't about leftover designs that are well mass produced.
They already have a website: http://www.ikea.com/ps/

